How to set goals and why it is important for your dental or medical aesthetic business
Do you set goals or does stuff just happen in your business?
People who write down their goals are more likely to achieve them compared to those who don’t. Your business is no different. Whatever you want to achieve is more achievable if it is written down and planned. It can get very noisy in our minds and writing things down can help clarify your thoughts and clear the noise!
Goals are really important if you want to grow your business in an organised, progressive manner.
If you have experience setting goals you will likely know about making them SMART which is a great model for businesses. As well as SMART goals, there are other considerations to be truly successful with them.
How to set really clear goals
- Know your overall business objective. What do you want to achieve? Being clear on this helps to keep you focused on how to spend your time, energy and money. Setting goals helps you reach those objectives in a carefully planned method and the real success of goal setting is to break them down into sizeable chunks.
- Ecology considers the wider system and what effect both current situations and changes have on it. You really need to think big and consider every area of your life and the lives of those around you playing a part in helping you reach your business objective. Be aware of how a change in one process can affect the other processes and people dynamics in your business; and how that can effect the bigger objective. You also have to be aware of your other goals, so if you have business goals, family goals and fitness goals you need to consider what is involved in those or you can create conflict that can easily result in poorer achievements across the board.
- Positive by-products are like secondary gains and there are many of them that occur in your business every day. There are positive by-products of doing things a certain way or we wouldn’t do them. You have to explore the detail of everything that is working well such as performance, attitudes, patient retention and the service you provide. Assess what is really providing you positive outcomes and then build on those. Beware working towards a goal that compromises them. Sometimes a positive by-product can hinder you from changing because there is such great gain from staying as you are.
- Make your goals SMART
- Specific – Write a very specific outcome in positive terms. Make sure the goal is what you want to achieve and not something you don’t want.
- Measurable – Make sure you know how and what to measure to know if you have been successful.
- Achievable – Is it an achievable goal?
- Realistic/Relevant – Do you have enough resources, knowledge and time?
- Time/Trackable – Have you allowed enough time so it’s not detrimental to the everyday running of your business? How are going to track your progress and what is the deadline?
- Assigning people to be responsible is crucial because it is clear which team member is responsible for each goal. That person can then be accountable. Of course, the person responsible can ask for help and assistance from their team.
By following those steps in detail and having your team involved in developing your goals you will certainly increase the likeliness of achieving them. Always celebrate your milestones and don’t let poorer outcomes put you off the whole process.
Have you tried goal setting?
Did you have a positive or negative experience of setting them?